UX Leader that defines clarity from ambiguity.

My Work

Check-out a handful of examples of my work.
Go to Transfer Money

Transfer Money

Added person-to-person money transfer feature for online banking customers.

Go to Maximize Publications

Maximize Publications

Increased online advertising inventory with new Thought Leadership section.

Go to Reimagine Brand

Reimagine Brand

Defined how primary website should tell company story to distinct audiences.

Go to Modernize App

Modernize App

Improved and expanded education tracking application experience.

Motived self-starter who loves to help and mentor others.

About Me

Analytical UX lead with deep user-centered design knowledge

  • Self-starter, organized, detail-oriented, and persistent
  • 10+ yrs of research, UX and visual design experience
  • 8+ yrs of advertising, marketing, and sales experience
  • 7+ yrs of agency and in-house design team experience
  • 3+ yrs directly managing or leading small teams
  • Lead, communicate and collaborate with cross-functional teams
  • Regularly execute multiple projects simultaneously
  • Technical Skills: Adobe Creative Cloud, Axure RP Pro, Google Drive, InVision, MS Office, OmniGraffle, Principle, and Sketch
More About Me

  • I've been known as the "discovery guy" that dives deep into complex situations to figure what is needed.

  • I've lead multiple complex projects that required planning and definition before architecture could be started.

  • I've lead or assisted with countless projects with a user experience architecture component.

  • I've assisted with the preparation and facilitation of different types of tests on multiple occasions.

My Skills

Explore the tools I have in order to deliver on time and under budget.

Discover


Gather applicable user, business, and industry requirements.
Activities:
– Hands on Workshops
– Persona Development
– Stakeholder interviews
– User Research
– User Journeys

Define


Outline and plan the future state experience to align with goals.
Activities:
– Heuristic Evaluation
– Competitive Analysis
– Content Assessment
– Site Maps
– User Flows

Architect


Create iterative outputs to progress toward desired user experience.
Activities:
– Responsive Wireframes
– Interactive Prototypes
– Pattern Library
– Taxonomy
– Functional Annotations

Test


Measure interative outputs against desired user experience .
Activities:
– Card Sort Testing
– Usability Testing
– A/B Testing
– Qualitative Feedback
– Quantitative Feedback

Recommendations

Don't just take my word for it, here is what other people say about me.

Want to know my process, delivery, and technical skills?

Like what you see? Let's Chat!

I'm always up for discussing consulting engagements, speaking at conferences, mentoring and other oppurtunties.